Improving Product Sales With A Funnel

Once you have your first digital product under your belt (or maybe your

first few) and enjoyed the first profits from the original launch of what

you’ve created, it’s time to think about a long-term income strategy. You

want to continue to produce and sell more and more digital products, and

the best way to do that is to create a funnel.

The basic idea of a product funnel is to draw people in with a free or low cost

product and then continually upsell them to more and more

expensive and involved products that go into more detail about what they

need to know, become more complex, and give them more and more

hands-on, advanced training. You don’t just want to see one little eBook

about the basics. Instead, you want to be able to sell this same customer

multiple products in a variety of formats and price ranges.

The hardest part of marketing digital products is finding your customers.

Once you’ve made that first sale with someone and you’ve gained their

trust, it becomes much easier to sell them other products. That’s why

product funnels are so important. Marketing to people who know and love

what you do is much easier and a lot more fun than going out there and

trying to convert cold leads.

Get out a piece of paper and start planning out your own product funnel.

Start with a lead magnet and a low-cost intro product. From there, come

up with a list of other products you want to create going forward. A fully

fleshed out product funnel isn’t something you’ll have in place overnight.

It’s a work in progress and something you’ll continue to build and expand

over the coming months and years.

As you work more closely with your target audience and get to know them

better, you’ll be able to fine-tune this funnel and create the products

they want and need. You don’t even have to stop there.

Once your basic digital product funnel is in place, circle back and look at

it from a different angle. What other lead magnets and introductory

products can you create that will feed more people into your product

funnel. With each one of those you create, you’ll be able to increase

subscribers, customers, and of course sales across the board. Since the

rest of the funnel will be in place at this point, you’re multiplying your

income potential each time you add another piece to the puzzle. That

gives you the leverage you need to build a thriving business that will

continue to grow.

If you are looking for an all-in-one platform to build your sales funnel, Groove is an excellent place to start. You can build your website, sell your digital products, set-up email campaigns and more. Right now is the best time to see if it is right for you.

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